Let’s not mince words: Most link building guides are utterly terrifying for the average person. Your long-term goal should be identifying and building relationships with some of the highest-authority sources online. When promoting news content on social media sites (we’ll be covering SEO, PR and Social Media in our next post) it’s important that you’re sharing news content and that it offers unique and/or distinct value. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. I’ve tried a bunch of different link building strategies over the past years, and one of my favorite white hat link building strategy that has been proven to work for my sites in the long run is good quality and link-worthy content. By adding value, people are more likely to click on your link and you’re less likely to get banned for spamming like many others do. Check the Google Toolbar Pagerank of the actual page the link is going to feature on – not just the PR of the home page.
Sometimes it’s worth it go one step further and provide them with the BBcode and HTML versions of a nice anchor text rich link to start getting those keyword rich links to your site. In this section I show you how you can quickly and cheaply produce high quality images, and submit them for authority links (including a few techniques I can almost guarantee that you’ve never heard of). Use high authority sites like Wikipedia to find your first broken link that will lead you to hundreds and thousands of others. If you’re new to SEO – or looking to brush up on the basics – these resources will help you get your campaigns off on the right foot.
And PS we asked if they could link back to our client’s site in their article-but this comes after they respond back to our initial email. You’re reaching out to people with massive value to offer on a topic that they’re obviously interested in and as you know they’re more than happy to link out to quality content, it’s an easy win. The weight depends on how often a link is posted, the number of tweets & retweets and the authority of the people that post it. A lot of people who are members of my course will know that my mentality when it comes to SEO is all about ROI.
When we start working with a new client we run a link and citation audit, find the links without citations, and the citations without links. If you didn’t find any dead links on your targeted educational resource page, don’t give up. Instead of sending a broken link email, you can simply send a basic link request email. Google explicitly forbids webmasters from paying people to post links to their sites. If you’re happy with them, offer a testimonial for them to include on their website with a link to your company.
Hopefully this video should give you a complete overview of where I think SEO is going this year (and beyond), and it’s a great way to lead into all of my link building techniques & methods. Link reclamation is the easiest way to earn editorial links to your pages from referring sites that mentioned your brand but didn’t link to you. There are many definitions of spam, and it can be quite subjective, but chances are, you’ll know it when you see it. Trust your gut here, and don’t build a link unless you have a good reason for doing so. Be personal, friendly, and helpful, and this could be an opportunity to start building a relationship with that webmaster, too. Appreciating the persistence you put into your blog and in depth information you provide.
Say you have the man power and/or the time to do the link building yourself, but you are unsure where to start. In our beginner’s course, we’ll cover the basics: why links matter, link building myths, and link building mistakes. We’ve captured small business owners’ most frequently-asked questions about building a successful online presence from audiences at our Small Business Summits, which take place in communities where PGA Tour and Tour events are held. If I get a choice between a 100 Tweets and a one link on a real website, today – I would take the links from real websites or blog posts every time. As Matt Cutts , Head of Google’s Webspam team (who is now on leave), puts it, link building is sweat plus creativity”. These are the top pages that have garnered the most inbound links and contain the most link equity. If you buy a link and the link is not nofollowed you are in direct contravention of Google’s guidelines.
To make the most out of both worlds, creating compelling content that people find value in and actually want to share with their social networks and link back to from their own sites is key. Another good reason for doing this is building up authority to the homepage at the very beginning – Pre-existing authority means any new pages you build on your site will automatically gain rank. As a result, you’ll have far less control over which sites link to you, and less direction for your strategy’s growth. Unfortunately, there is no industry authority that establishes a standard for link building pricing. To further compound this most link sellers require an ongoing payment in perpetuity to maintain the links you purchase.
Natural links typically occur as a result of a combined effort of various marketing activities including outreach , SEO , SEM, branding, PR, advertising, email, events and social all with content as a central item. Although proper link building is not an easy thing to do, there are still many white hat SEO techniques you can start with even today, without considerable efforts or expenses. Keep your link development projects on track – and see where every campaign’s at with a touch of a button. Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign and can help develop your fundamental knowledge of links, link building strategies, and link quality. Either way, here are answers to five SEO link building questions you just can’t live without.
The web is awash with poor quality content created for no other reason than to create a link to poor quality websites that can’t attract links based on merit. There’s a software programmers must download to show project owners they are working on their projects, to verify the hours spent working on the project. A big one in recent weeks was PRISM, so creating content such as an infographic on spying” and safety” would go down really well right now and should get a lot of exposure from the big technology sites. In evidence of this, we’ve also created a benchmark test page for people to check the accuracy of alternative link checking tools. TIP – Find a site you want a link from, spider it, find broken links – see if you have content that matches it.
Several forum software companies (Like XenForo) have also made links (unless you have certain privileges) NoFollow, though as I said in the blog commenting section, that doesn’t mean that the links are completely useless and if you are a fan of Traffic Leaks you’ll know that getting traffic from niche relevant places outside of Google can actually help your rankings – aka, the viral effect. Thanks to the new YouTube channel design, you can have more than one link to your other websites near the top of your channel profile. If I did buy links in footers like this (which I don’t), I wouldn’t be happy there was an email to 1000 SEO companies telling THEM my clients was buying links. Soon enough, SEOs learned how to manipulate Google’s search algorithm to get sites to place higher than they should have.
Since SEO has changed so much over the past few years, I’ve focused more and more on other opportunities (like guest blogging and even quality forums that I can join and build relationships on — not just drop a link on). I did try briefly to capture it to Flash using Wink (free, open-source screen capture software). The latter doesn’t constitute bad link buying” even though you are paying for the link. Relationship building is the most powerful way to build a blog and drive the Google traffic that could make the difference, even more important than the Content Marketing. If you’re just starting out, this is likely the type of link that you’ll pursue most avidly.
According to Moz, broken link building is a strategy that constructively addresses many of the competing interests in our industry: content vs. links, link earning vs. link building and inbound vs. outbound. The best was to create a healthy link profile is through an organic approach with a clearly definitive content strategy. Instead, what you’d want to do is the opposite — find those well-linked, recently out-of-business sites first. Scholarships – Education institutions often list any scholarships relevant to their students, that can help them financially.
I will definitely use it from now onwards I generally face problems in link building & finding broken links. Question #3 One of my client wants to rank his website’s service pages with very hard keywords like SEO services, SEO company, web design company, web development company etc. Do the stuff above (and a lot of it) and you’ll have a natural link profile as is possible that will probably stand the test of time. The higher your source’s authority, usually the harder it is to get a link from that source.
In general, the fewer the number of links on the page linking to your site, the more value will be placed on your link. In order to scale it I use my blogger outreach software NinjaOutreach , which helps you find thousands of bloggers in your niche. You don’t want your link on a page, on a site, openly selling links as chances are the links will not age well, at least. Google uses big trusted sites like news media sites, and their links, to help them sort out the cesspool of the web (when they Google is not ranking news sites own content above smaller businesses). The great thing about this link earning technique is that it is very scalable as it is a clear defined process that isn’t hugely time consuming and is based on figures produced quickly by tools.
Signature links are at best very low quality and although they may send you some traffic are unlikely to have any long lasting impact on the pages you link to. This is because these links are not merit based, as is the case with all link spam methods, and it’s accepted the search engines are getting better at ignoring these links and assigning them no value. Here we have used a great piece of content to add value to your own site and then guest posting on triple A sites to manually build links to it hoping that it will naturally earn links if there is generally discussion around the piece. Treating your site during early link building as though it’s an upcoming authority site on it’s topic is no bad move, and scoring a few links from these kinds of sites is just going to signal that to search engines. These jobs were simply a stop along the way for education, car, clothes and such for kids. If your content stinks, then it does not matter how well your video is optimized for YouTube SEO.